"A household located in north London wants to find an exceptional and experienced educator to support their smallest child on his first steps to turning into an English gentleman."
When reading this post, you might naturally skip the phrase "beginning" as just a turn of phrase.
But, it may be the most significant aspect of this distinctive position posting, as it aims to hire a tutor for a infant.
Many of submissions have now been received since the unidentified family published their request for the highly paid tutor, who needs to be "an exceptional individual".
Over the last few weeks, the advert has attracted attention throughout the news, with several questioning why?
Progressive Approach
The CEO, CEO and founder of an education consultancy, which is supporting the family in their search, stated that despite early skepticism, he viewed the plan "visionary", and "advanced".
When he consulted the family, he mentioned they understood the atypical nature of their request, and how young their son is.
However, they explained that they "didn't want to wait any longer" to get a tutor, as they had held off until their firstborn was five, and by that stage "cultural bias had already set in".
What exactly does the family mean by "cultural leaning"?
It's "all-encompassing", Adam replied. "The way you eat, how you speak".
He explained the firstborn had picked up "really subtle, unspoken signals" from the family, and had assumed their cultural norms. The family explained to Adam they did not want this pattern to recur with their younger child.
The intention: To engage a British tutor, who needs to speak with standard English accent, to influence the baby from day one.
Subtle Influence
"Much of the development at the beginning here is kind of absorbed naturally," said the expert.
It's by means of this subtle influence that the family are aiming the child will acquire the British traits they want to cultivate.
Adam explained the tutor must be an individual who attended "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The educator simply needs to be the suitable individual, they'll be carrying out things they don't even know they're doing, just naturally," he commented.
Money No Object
The family informed him the selected educator should preferably also have knowledge of or passion in horse riding, alpine skiing, artistic pursuits and musical activities so as to shape the child in a wide range of interests.
Additionally though, he stated the family desired the tutor to enrol the child on a variety of classes so the child would be "pony-riding and starting an instrument by the time they are about three years old".
In the family's perspective, assisting their son become a "British gentleman" will result in accomplishment and provide access.
"Considering the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he adds.
Yet, despite all this guidance in "UK identity", would the child pick up alleged cultural influence from the multicultural family he resides with in any case?
"Certainly", replied the CEO. "They know this might not succeed, but they've merely embraced the attitude of, 'let's give it a go and we'll proceed as soon as we can', because the price of it is not a concern," he stated.
Idealistic and Unrealistic
Several in the tutoring industry who share these reservations.
Another CEO, chief executive of an educational organization, who supplies personal educators, commented that "the journey of embracing two identities, or indeed, discovering oneself, is something that must be experienced personally, not manufactured."
Peter wrote that he had emigrated from China to the Britain at the time of childhood, and had been brought up understanding and embodying dual heritages. He progressed to learn at Cambridge University.
"The concept that a single person can serve as a embodiment of UK identity, a person who can somehow impart the qualities of a English gentleman onto a 12-month-old child, strikes me as optimistic and impractical," he stated.
"From my perspective, engaging a quintessentially English tutor from babyhood will will not necessarily achieve the outcome they want.
"I wasn't provided with that kind of mentor, and yet I have been privileged enough to enjoy many of the opportunities they desire for their son."
He added: "The reality is, personal identity should not be dictated from the external environment; it must be selected, and it must originate internally."
Purchasing UK Culture
Certainly, Britishness is something the expert believes can be taught – and sold.
"I think the reality that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating