TikTok is introducing a new feature that allows them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the platform revealed that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread release. This development comes amid a surge in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the quickest rising content creators on another major platform only show content made by AI. A significant portion of this output is considered “AI slop”, a phrase for substandard, mass-produced content that is often illogical or dreamlike.
“We know from our community that a lot of users like content created using AI tools, ranging from AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its app labeled as AI-generated. Collectively, over 100 mn media items are submitted to the service each day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Users will be capable of limit or boost the volume of AI content they view by using the content preference feature in the application and choosing AI-made media. Other topics that currently be controlled under the tool cover current affairs, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate users to tag “realistic” artificially created content, and it bans malicious AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
In addition, the app will from now on add an AI-generated tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is intended to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is also launching a $2 million AI literacy fund for experts and groups to develop educational content about using AI responsibly. This project will assist charitable organizations focused on training programming and robotics.
Moderation Strategy
The video-sharing app has justified its content review process, during discussion over intentions to make redundant numerous content moderators in the UK. It is expected to eliminate hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive explained that human moderation would still have a role, but AI can safeguard staff by filtering out the most harmful content ahead of it has to be seen by staff. The platform reported a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
